Experienced content marketer who takes pride in creating content that resonates with my audience.
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Freelance writer who enjoys working with on a wide variety of projects and clients.
Passionate track coach with years of experience instructing high school and collegiate athletes.
Marketing Coordinator: Captora
​1/16 - 6/16
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Managed company social media program for Top of Funnel Marketing SaaS company. Increased followers across channels and drove core messaging with daily updates.
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Managed blog editorial calendar. Wrote, edited and published 2-3 blog posts weekly using Wordpress publishing tools.
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Created multimedia assets for tradeshow and social media use.
Marketing Programs Manager: Aerospike
​3/13 - 7/15
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Managed social media program, email marketing program, webinar program, and content strategy for NoSQL database startup.
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Content strategist for corporate content pipeline (blogs, technical articles, press releases) and event speaking submissions.
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Drove content and publication schedule for over 100 email marketing campaigns to 40,000 leads. A/B tested email strategies to raise open rates to 17%.
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Directed 15 social media campaigns to capitalize on key assets and announcements as part of overall content strategy.
Corporate Communications: Polycom
7/11- 9/12
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Wrote over 50 weekly articles for the company’s internal newsletter covering topics from philanthropy to product launches.
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Published weekly newsletter to over 4,000 employees.
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Managed editorial content on corporate internal Sales and Employee websites.
University of California, Irvine
B.A. Literary Journalism​, 2007
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RESUME
Education
Skills
Content Management, Content Strategy, Project Management, Email Marketing, Social Media Marketing.
Marketo, Hootsuite, Agile, JIRA, Wordpress, HTML, Eloqua, Sharepoint.